website
RE-DESIGN
date may 2024
tools Squarespace
In redesigning the Upper Kutz website, I collaborated closely with the owner to ensure every design decision aligned with their vision and business goals. Our discussions highlighted key priorities: reflecting the premium service experience through a clean, modern layout and a prominent hero image that captures client satisfaction; improving SEO and driving social media engagement with clear navigation and strategic call-to-action placements; and prioritizing ease of future updates. To emphasize Upper Kutz's ethics, I incorporated three key words onto the hero image that reinforce the shop's core values. To address these needs, I selected Squarespace as the platform due to its user-friendly CMS, which allows for easy content management, and built-in features like SEO tracking and an email subscription newsletter, aligning with the owner's requests.
Additionally, I focused on enhancing user experience across devices, crafting a responsive design that optimizes navigation and content display on mobile devices. Highlighting community engagement was crucial, achieved through the dedicated Events, and detailing the importance of community in the bio on the main page and in their Our Story page. By structuring the site with intuitive navigation—such as clear sections for Home, Gallery, Our Story, and Events—we ensured visitors could easily access relevant information about the team, history, and upcoming community events. These decisions collectively support Upper Kutz's goal of expanding its online presence while maintaining its commitment to quality service and community involvement.
